Corbis - Image Matters
Through breaking content, editorial imagery, historic archives, and more, Corbis has long played a crucial role in shaping our collective narratives.
Image Matters was developed as an extension of the Corbis brand. The goal was to maintain a premium look and feel while presenting a fresh, modern and approachable face to engage with a new and a younger set of consumers.
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Corbis Image Matters
Brand Refresh
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Using a two-part logo and tagline system, supporting meta data, dual grids, color systems, and refined typography, this visual system proudly emphasizes Corbis’ history of being at the heart of the action and enabling great storytelling.
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Corbis Web Redesign
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Corbis Brand Portal
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Brand Launch Promotional
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The goal to promote the rebrand was to design a web portal for the Corbis company that would serve as a guide to inspire creativity within the Corbis brand, and to empower Corbis to showcase its brand with confidence and consistency. The site included the latest news, brand guidelines, as well as a library of downloadable content that allowed users access to materials created for the Image Matters campaign and Corbis Image Matters rebrand.
