Leap IP
Role: Design Lead
Responsible in iteration and execution of: Brand Identity · Web Design · Print · Corporate Printed and digital assets · Sales materials · Mailchimp email design
Watson Creative was approached by client Clairvolex for the strategy, branding, and marketing strategy for their new platform for IP asset management which included a suite of three programs. Worx, Insights, and Spectrum. Our challenge was to create a unique brand identity that stood apart from their competitors, all while creating a very clear hierarchy of visuals and messaging to sell a very complex product in a very straightforward way. In order to do this we chose a direction that prioritized telling the story and breaking away from the mold that industry-wide was feature focused as opposed to solution focused.
This project was selected by Adobe as a feature for their Adobe XD feature for Watson Creative.
